Tag: Advocacy

A New Definition of Greatness

kids march for MLK

“If you want to be important—wonderful. If you want to be recognized—wonderful. If you want to be great—wonderful. But recognize that he who is greatest among you shall be your servant. That’s a new definition of greatness.” Dr. Martin Luther King, Jr. How lucky we are that our nation sets aside a day to be great …

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Salesforce Integration Supercharges Dogwood’s Organizing

Dogwood Distributed Organizing

When Dogwood Initiative needed to mobilize BC residents to reclaim decision making power over the air, land, and water they depend on, they turned to distributed organizing— motivating and empowering champion volunteers to lead and organize others. When they needed all the tools they rely on for distributed organizing to integrate instead of get in …

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Advocacy and Election Resources for Nonprofits

elections advocacy for nonprofits

(Update: We wrote a guide to all the advocacy platforms that integrate with Salesforce.) So…elections are on our minds. For those of you who are up to your eyebrows in legislative advocacy, the elections will have a big impact on your chances to improve policy. And more and more nonprofits are getting involved in electoral …

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Your Engagement Pyramid: Beefing Up the Middle

The Engagement Pyramid is a simple and powerful framework for modeling an organization’s relationships with its constituents. The vertical dimension of the pyramid indicates the intensity of engagement, with low-intensity, light-weight engagement at the bottom and high-intensity, deep engagement at the top. In general, the breadth of the pyramid indicates the number of people — as …

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