This update has been a big project as the field has changed significantly since we last published. Our goal remains the same — to help campaigners, Salesforce admins, and technology decision-makers choose the best advocacy platform. In this report, you will find an in-depth analysis of the various options including feature highlights, Salesforce integration details, …
Tag: Engagement Strategy
Sacred Heart Community Service Coronavirus Response
Read about the amazing work Sacred Heart Community Service's staff and volunteers, supported by Percolator, have done in Santa Clara County in response to the impact of the Coronavius outbreak.
Salesforce, Digital Advocacy Platforms, and Non Profits, Oh My!
As a social change organization, making your supporters’ voices heard is an important part of what you do. Since shouts from a soapbox only travel 50 feet, it’s likely that you’re going to need a strategy to amplify their message. Giving out free megaphones might be out of your budget range; you’re going to need …
Discovering your hidden engagement pyramid
This week, Barbara presented at The Digital Nonprofit conference in Vancouver, BC. She took the room on a journey into the wilds of creating an engagement strategy. Even if you couldn't attend, we hope you'll benefit from these resources, too. Engage!
Endorsers: Your Powerful Base
Your message resonated, they say they agree! On your engagement pyramid, they are level 2, Endorsers. Learn how convert them in our latest DIY engagement strategy installment.
Followers: The Start of Something Big
When your observers stop watching your work from the sidelines and officially opt in to your movement, they become followers. Here's how to convert, measure, and engage them.
Observers: Your Future Champions
Every single one of your supporters, from your petition signers to the chair of your board, started as an Observer, the bottom level of your engagement pyramid. Do you have a strategy to engage your Observers?
The Mountaineers Go Mobile
Go check out mountaineers.org on your favorite mobile device. It’s beautiful! The early engagement strategy work we did with The Mountaineers (here’s a link the case study) is now displayed at our fingertips, and kudos to the lovely design and web development from our friends Neal Maher, Ethical UX, and the awesome team at Jazkarta. Our …
Get them to open it
Let’s say you have a great email broadcast program and well-cultivated email, now what? How do you get people to continue to open your emails? How do you get people to take action? Unfortunately, there’s no magic formula. From national non-profits to small local ones, from school board races to large political machines, the Percolator …
Zombie Prevention!
(…otherwise known as Supporter Retention & Data Stewardship) Managing your email program is a big job. You have to pick the right database and email broadcasting platforms, and you need to be able to wield them well. You need to put together a good editorial calendar that everyone on your team understands and follows. You …
18 Months with Greenpeace
Last month we wrapped up an 18-month project with Greenpeace offices globally and Greenpeace’s Mobilisation Lab, collaborating on curriculum for organizing in the digital age. The training content ranged from basic theory to tool-specific case studies and focused on people-powered campaigning. For each training module, Percolator partnered with one or two Greenpeace staff to create …
The Engagement Pyramid: A Primer
Nope, today we are not discussing the mystical illuminati pyramid (to read up on conspiracy theories you’ve got to go somewhere else). Instead, we’re talking about an even more powerful tool: the engagement pyramid. An engagement pyramid is a visual representation of all the audiences your organization interacts with and the roles you need …
2014 Top Ten!
Our clients rocked 2014. We were were honored to be their partners as they developed engaging technology, tackled organizing problems and cracked online fundraising. So, cue the drum roll. Here are the top ten amazing feats our clients accomplished in 2014: Grand Canyon Trust gathered more than 5,600 signatures and personal stories on a petition …
Your Engagement Pyramid: Beefing Up the Middle
The Engagement Pyramid is a simple and powerful framework for modeling an organization’s relationships with its constituents. The vertical dimension of the pyramid indicates the intensity of engagement, with low-intensity, light-weight engagement at the bottom and high-intensity, deep engagement at the top. In general, the breadth of the pyramid indicates the number of people — as …
Handing Over the Keys: Empowering and Supporting Volunteer Leaders
Does your organization systematically identify, support and reward volunteer leaders? Do you feel like you provide the tools and training volunteers need to be effective? Do you entrust mission-critical work to volunteers? Are you ready to hand over the keys? Those were the questions Percolator Consulting explored with Jerusha Klemperer, Communications Director, FoodCorps and Eric …