This week, Barbara presented at The Digital Nonprofit conference in Vancouver, BC. She took the room on a journey into the wilds of creating an engagement strategy. Even if you couldn't attend, we hope you'll benefit from these resources, too. Engage!
Your message resonated, they say they agree! On your engagement pyramid, they are level 2, Endorsers. Learn how convert them in our latest DIY engagement strategy installment.
Guest post by Sarah Nason, Operations Director at the Win/Win Network Full disclosure – this is not an unbiased post. I’m an avid fan of monthly giving programs. I always tell people that becoming a monthly donor is great because it, “gives us the sustainable funding we can count on each and every month to …
Guest post by Alia McKee, Sea Change Strategies Christmas carols in July? Please, no. Building snowmen instead of sand castles at the beach? Nah. Wooly sweaters at the swimming hole? Absolutely not. The cold, short days of winter seem far away, but that doesn’t mean you shouldn’t be thinking about year-end during the summer months. …
You have your grassroots donors and your members. Those folks are good. You have your monthly donors. Monthly donors are great. (Data tells us that monthly donors continue to give on a monthly basis for an average of 7 years…making that donor = to a major donor for many organizations.) More on them soon. Speaking of major …
Think about borrowing — that is my best online fundraising advice. Here’s what I mean: watch what the major nonprofits or large political campaigns are doing and test a similar version with your audience. Large organizations have the budget and list size to run all sorts of tests from button color to ask amount. Borrowing …
Let’s say you have a great email broadcast program and well-cultivated email, now what? How do you get people to continue to open your emails? How do you get people to take action? Unfortunately, there’s no magic formula. From national non-profits to small local ones, from school board races to large political machines, the Percolator …
Now, I’m probably subscribed to more activist lists than your average civically-minded person. But not that many more. And I’ve only signed up with organizations that I like, those that have missions about which I actually care. I want to know what they’re doing, and I want to help them reach their goals. But mostly, …
