Filtered Engagement Strategy
Followers: The Start of Something Big
When your observers stop watching your work from the sidelines and officially opt in to your movement, they become followers. Here's how to convert, measure, and engage them.
Observers: Your Future Champions
Every single one of your supporters, from your petition signers to the chair of your board, started as an Observer, the bottom level of your engagement pyramid. Do you have a strategy to engage your Observers?
The Mountaineers Go Mobile
Go check out mountaineers.org on your favorite mobile device. Its beautiful!
Get Them to Open it
Lets say you have a great email broadcast program and well-cultivated email, now what? How do you get people to continue to open your emails? How do you get people to take action?
Zombie Prevention!
Managing your email program is a big job. You have to pick the right database and email broadcasting platforms, and you need to be able to wield them well.
Your Engagement Pyramid: Beefing Up the Middle
The Engagement Pyramid is a simple and powerful framework for modeling an organizations relationships with its constituents.
Handing Over the Keys: Empowering and Supporting Volunteer Leaders
Does your organization systematically identify, support and reward volunteer leaders?