Tips, Opinions & Notes from our Team

Distilling our knowledge, experiences, and resources on a wide range of digital, technical, nonprofit, and advocacy topics.

Filtered Engagement Strategy

Sacred Heart Community Service Coronavirus Response

by Kellen Johnson | May 15, 2020

Sacred Heart Community Service is one of the leading Silicon Valley Human Services Agencies in the fight against poverty.

CRM, Engagement Strategy, Percolator Love, Salesforce

Salesforce, Digital Advocacy Platforms, and Nonprofits, Oh My!

by Kellen Johnson | August 8, 2018

As a social change organization, making your supporters voices heard is an important part of what you do.

Advocacy, Engagement Strategy, Salesforce

Discovering Your Hidden Engagement Pyramid

by Barbara Christensen | June 11, 2018

This week, Barbara presented at The Digital Nonprofit conference in Vancouver, BC. She took the room on a journey into the wilds of creating an engagement strategy.

Advocacy, Best Practices, Engagement Strategy, Fundraising

Endorsers: Your Powerful Base

by Karen Uffelman | August 31, 2017

Your message resonated, they say they agree! On your engagement pyramid, they are level 2, Endorsers. Learn how convert them in our latest DIY engagement strategy installment.

Advocacy, CRM, Engagement Strategy, Fundraising

Followers: The Start of Something Big

by Barbara Christensen | May 23, 2017

When your observers stop watching your work from the sidelines and officially opt in to your movement, they become followers. Here's how to convert, measure, and engage them.

CRM, Engagement Strategy

Observers: Your Future Champions

by Karen Uffelman | March 19, 2017

Every single one of your supporters, from your petition signers to the chair of your board, started as an Observer, the bottom level of your engagement pyramid. Do you have a strategy to engage your Observers?

Engagement Strategy, StepUp

The Mountaineers Go Mobile

by Karen Uffelman | October 10, 2016

Go check out on your favorite mobile device. Its beautiful!

CRM, Engagement Strategy, Integration

Get Them to Open it

by Sarah Francis | May 25, 2016

Lets say you have a great email broadcast program and well-cultivated email, now what? How do you get people to continue to open your emails? How do you get people to take action?

Engagement Strategy, Fundraising

Zombie Prevention!

by Karen Uffelman | May 25, 2016

Managing your email program is a big job. You have to pick the right database and email broadcasting platforms, and you need to be able to wield them well.

CRM, Engagement Strategy

2014 Top Ten!

by Sarah Francis | December 23, 2014

Here are the top ten amazing feats our clients accomplished in 2014

CRM, Engagement Strategy, Percolator Love

Your Engagement Pyramid: Beefing Up the Middle

by Chris McCullough | October 2, 2014

The Engagement Pyramid is a simple and powerful framework for modeling an organizations relationships with its constituents.

Advocacy, CRM, Engagement Strategy